Wine has been part of our culture and traditions since the Phoenicians and the Romans arrived at our shores. DO Catalunya is the heir of this tradition and, because of this, its wines are present at a multitude of activities and events.
Currently, our activity schedule is framed by two campaigns, “La DOCat al Plato”, in which we reassert wine as an important product in our Mediterranean diet, and “La Quinta de la DOCat”, which is aimed at new consumers
Alongside our commitment to disseminating wine culture, we are dedicated to promoting the country’s agricultural and gastronomic heritage, of which wine is a fundamental part. As part of this campaign, we find activities that pair wine and gastronomy, such as “Catalan wine on the table” or Enofusión (Madrid Fusión). There are also DO Cat’s activities at Alimentaria and summer food and wine programmes such as Tast Vertical on Catalunya Ràdio.
We adapt to young people’s new ways of living, eating and understanding their free time and culture. That’s why we offer activities that pair wine, leisure and culture, to win over a young audience without losing sight of their tastes and ways of doing things. The classic Wine Route at the Festa Major de Gràcia, participation in the Surfcity Festival, or the open-air Cinema Festival at Montjuïc are some of the activities that formed part of this campaign.